Political Organizing with Friends & Family
Political Organizing with Friends & Family
Political Organizing with Friends & Family
product design
website design
research
user interview
heuristic analysis
information architecture
wireframing
interactive prototypes
usability testing
illustration
Client: Rally
Client: Rally
Organizing through the strength of human relationships
Organizing through the strength of human relationships
Organizing through the strength of human relationships
Rally is a relational organizing tool for progressive political campaigns. Relational Organizing is a strategy used in political organizing to mobilize people based on their pre-existing relationships and social networks.
I worked with a team of four developers, four internal stakeholders, and a product manger to design tools used by volunteers and campaign admin, create a design system, develop branding, and design a marketing site.
Rally is a relational organizing tool for progressive political campaigns. Relational Organizing is a strategy used in political organizing to mobilize people based on their pre-existing relationships and social networks.
I worked with a team of four developers, four internal stakeholders, and a product manger to design tools used by volunteers and campaign admin, create a design system, develop branding, and design a marketing site.
Political Mobilization App for Volunteers
Political Mobilization App for Volunteers
Political Mobilization App for Volunteers
Rally's primary web app is designed for volunteers and paid participants of political campaigns and advocacy organizations. These people reach out to their social network to engage in conversations about candidates, political issues, and voting. They use the Rally app to record and track these interactions with their contacts. We call the users of this tool "Mobilizers".
For the Mobilizer app design, I performed research, strategized improvements, collaborated on new features, remodeled the information architecture, redesigned existing and created new user flows, designed low and high-fidelity prototypes, and user tested the product.
Rally's primary web app is designed for volunteers and paid participants of political campaigns and advocacy organizations. These people reach out to their social network to engage in conversations about candidates, political issues, and voting. They use the Rally app to record and track these interactions with their contacts. We call the users of this tool "Mobilizers".
For the Mobilizer app design, I performed research, strategized improvements, collaborated on new features, remodeled the information architecture, redesigned existing and created new user flows, designed low and high-fidelity prototypes, and user tested the product.
In the Mobilizer app, users add their contacts and match them to the voter file, which provides rich information to mobilizers and the campaign about how to strategically communicate with these contact. Mobilizers have conversations with their contacts based on discussion and action items customized to that contact's profile. They can explore and join campaigns, check their dashboard for tasks to be completed, and view analytics about their performance.
In the Mobilizer app, users add their contacts and match them to the voter file, which provides rich information to mobilizers and the campaign about how to strategically communicate with these contact. Mobilizers have conversations with their contacts based on discussion and action items customized to that contact's profile. They can explore and join campaigns, check their dashboard for tasks to be completed, and view analytics about their performance.
View Mobilizer Case Study
Creating Campaigns & Optimizing for Performance
Creating Campaigns & Optimizing for Performance
Creating Campaigns & Optimizing for Performance
I designed the other side of the Mobilizer tool, used by campaign admin and staff to create and manage relational organizing campaigns. Admin generate campaign landing pages, internal campaign goals, and dictate which information displays in the mobilizer app. In this tool, users track each mobilizer's performance, results of conversations with their contacts, and glean actionable insights from the overall relational organizing campaign to optimize its performance.
I designed the other side of the Mobilizer tool, used by campaign admin and staff to create and manage relational organizing campaigns. Admin generate campaign landing pages, internal campaign goals, and dictate which information displays in the mobilizer app. In this tool, users track each mobilizer's performance, results of conversations with their contacts, and glean actionable insights from the overall relational organizing campaign to optimize its performance.
View Admin Case Study
Branding
Branding
Branding
The Rally team wanted to create a warm, friendly look & feel, as well as highlight its female-led team. I selected typography and an illustration to align with this style, as well as brand colors that were inspired by traditional American colors with a modern, feminine touch.
The Rally team wanted to create a warm, friendly look & feel, as well as highlight its female-led team. I selected typography and an illustration to align with this style, as well as brand colors that were inspired by traditional American colors with a modern, feminine touch.
Typography
Grid & Layout
Colors
Buttons
Design System
Design System
Design System
In order to scale the design and development of Rally, we needed to build a design system as a way to work faster, while ensuring consistent and unified UX. I worked with the product and engineering team to create a library of reusable design components in Figma.
In order to scale the design and development of Rally, we needed to build a design system as a way to work faster, while ensuring consistent and unified UX. I worked with the product and engineering team to create a library of reusable design components in Figma.
View Design System Case Study
Rally's Marketing Site
Rally's Marketing Site
Rally's Marketing Site
I worked with a Product manager to create Rally's marketing site. The purpose of this site is to explains their product offerings and speak to both campaign staff/admin and volunteers/paid participants doing outreach on behalf of the campaigns.
The site presents the concept and power of relational organizing, and statistics to drive home the effective nature of this organizing method compared to other campaign outreach methods. We highlighted key competitive differences, simplicity of using the tool, and ease of campaign management.
I worked with a Product manager to create Rally's marketing site. The purpose of this site is to explains their product offerings and speak to both campaign staff/admin and volunteers/paid participants doing outreach on behalf of the campaigns.
The site presents the concept and power of relational organizing, and statistics to drive home the effective nature of this organizing method compared to other campaign outreach methods. We highlighted key competitive differences, simplicity of using the tool, and ease of campaign management.
View Marketing Site Case Study
