Voter Registration for 2020 Election
Voter Registration for 2020 Election
Voter Registration for 2020 Election
ux/ui design
information architecture
wireframing
interactive prototypes
branding
illustration
Client: ACRONYM
Client: ACRONYM
Expanding the electorate with voter registration & mobilization
Expanding the electorate with voter registration & mobilization
Expanding the electorate with voter registration & mobilization
ACRONYM is a nonprofit organization committed to building power and digital infrastructure for the progressive movement. They are focused on advancing progressive causes through communications, advertising, and organizing programs.
I designed landing pages and flows for a targeted media programs to register young, BIPOC communities to vote and get them to the polls for the November 2020 election.
ACRONYM is a nonprofit organization committed to building power and digital infrastructure for the progressive movement. They are focused on advancing progressive causes through communications, advertising, and organizing programs.
I designed landing pages and flows for a targeted media programs to register young, BIPOC communities to vote and get them to the polls for the November 2020 election.
Branding
Branding
Branding
In laying out the UI, I discovered many of the illustrative elements would rely on the red-white-blue color scheme. I opted for variation on this palette and used typography to convey an approachable, contemporary brand.
In laying out the UI, I discovered many of the illustrative elements would rely on the red-white-blue color scheme. I opted for variation on this palette and used typography to convey an approachable, contemporary brand.
User Flows
User Flows
User Flows
Register to vote
Register to vote
Register to vote
On the landing page, visitors are encouraged to check their voter registration status and register to vote.
On the landing page, visitors are encouraged to check their voter registration status and register to vote.
Make a plan to vote
Make a plan to vote
Make a plan to vote
Once registered, they are directed to make a plan to vote, where the system provides them with their polling location, ballot details, and request for mail in voting ballot.
Once registered, they are directed to make a plan to vote, where the system provides them with their polling location, ballot details, and request for mail in voting ballot.
Register family & friends
Register family & friends
Register family & friends
From there, visitors are encouraged to get people in their social network registered to vote and to make a vote plan.
From there, visitors are encouraged to get people in their social network registered to vote and to make a vote plan.
Contacts
Contacts
Contacts
Users can track the progress of their mobilization efforts by viewing the contacts they've checked voter registration status for and reached out to. Within each registered contact, the system provides the voter's likelihood to vote and party affiliation, which serves to help inform the user’s messaging strategy.
Users can track the progress of their mobilization efforts by viewing the contacts they've checked voter registration status for and reached out to. Within each registered contact, the system provides the voter's likelihood to vote and party affiliation, which serves to help inform the user’s messaging strategy.
Outcome
Outcome
Outcome
In 2020, this program generated roughly 38,000 online registrations and 7,300 vote plan completions.
In 2020, this program generated roughly 38,000 online registrations and 7,300 vote plan completions.